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Anything to Make a Buck? Pearson Enters New Territory

pearson'

We recently blogged about how Pearson, the international educatioal publishing giant, has announced a 10% cut to its workforce to deal with sumping sales and profits. For a number of years, Pearson seems to have sticking their toes in different waters in an effort to find some other means of staying afloat.

A recent and unique experiment is in the form of an agreement with the Cincinnati State and Technical College. The college has been suffering from falling registration for several years. Under this new agreement, Pearson will take over all marketing, recruiting and student services. The agreement is until 2026 and will cost the college over half a million dollars a year. Pearson has apparently been a content provider for Cincinnati State (and many other post-secondary institutions) for years now, but this agreement is new and – so far – unique.

We have to wonder….

Read more on Inside Higher Education.

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Canada Wooing Vietnamese Students through Canada Express Study Program

Festival-Vietnamese

Canada has begun an 18-month pilot program to cut visa waiting times from 5 to 2 months ad will also require applicants to show fewer financial documents. The move is intended to bring Canada more in line with the US, UK and Australia and thereby make it a more attractive destination for Vietnamese students. The next country that will be trageted with such a program will be Nigeria.

Read more in PIE.

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Corpus Curiosities: Corpus Tools for Students

Corpus Curiosities is a semi-regular feature on our blog ans is written by Leo Gomez. Leo Gomez is a teacher and trainer based in Toronto. He’s been TEFLing for over 14 years in different countries. His interest lies in a lexical approach to language learning and Corpus linguistics.
leo.elt.trainer@gmail.com

 

In my first columns, I described what Corpora is (a collection of “real world” language samples), how it can be used in language teaching and learning – and I addressed a specific English tense and its usage, according to what corpora tell us.

In today’s column, I will begin a series of posts where I will address easily accessible and free online resources that I personally use in class and have encouraged my students to use.

A lot of these corpora tools deal with:

  • Word frequency:  What words are high in frequency? How often is the word “iota” used? Which word is more common “unequivocally” or “unconditionally”?
  • Word clusters: which short expressions are most common? “I mean” or “you know what I mean”?
  • Collocations:  Which words typically go with the adjective “avid”?
  • Concordances:  How is a particular word/phrase used in context?

Today’s corpora tool is a simple one. I often recommend it to students and teachers, especially those who are not used to using corpora tools and are not as linguistically minded.

Google’s Ngram Viewer

https://books.google.com/ngrams

Ngram Viewer is a user-friendly online search engine that targets the frequencies of words using a yearly count between 1500 and 2008. It can be used to search for a single word or a phrase using Google’s text corpora in both American and British English. For fiction aficionados, there’s an option for English fiction and English.

Classroom Usage

Recently, I was teaching a Pre-Intermediate class and students were having issues with prepositions. Their task was to describe things they could do ‘on the island’, but some students kept saying ‘in the island’ and ‘at the island’. Class was interrupted when a group of students asked me what the correct preposition was. I saw this as an opportunity to introduce Google Ngram to my students.

NGRAM

Whenever they had doubts about a certain preposition to be used with a noun phrase, they would use Google Ngram. I, of course, always double checked with them to make sure the research was done correctly. I encouraged them to take responsibility of their own learning.

A similar problem occurred in a writing class. Students had doubts about whether to say ‘in the email’ or ‘on the email’. Although this may sound like a no-brainer to a native speaker – ESL learners struggle with prepositions. This is because they are not only transferring their L1 knowledge into English, but also because they were likely taught prepositions as individual words.

Here’s the result of their “research”:

Ngram2

There is a striking difference in usage between the two forms. ‘In the email’ is far more common than ‘on the email’ – but a careful look at how ‘on the email’ is used, suggests that it is not incorrect to say it. When you click on the results (or is it ‘in the results’? Ngram it!), it is possible to see that ‘on the email’ is commonly used with nouns such as ‘system’, ‘data’, ‘list’, etc.

It is fair to say that Google Ngram is a good introduction for students and teachers who want to become language detectives. It is clean, user-friendly, and results are shown with a fair degree of accuracy. However, it is important to note that one should not completely go with the results shown. Further investigation as to why such collocations or expressions are being used, and in what context, is encouraged.

References

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Q & A with Jeremy Harmer on Jetstream

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Jeremy has written courses, readers and books about teaching including the bestselling The Practice of English Language Teaching. He has trained (and spoken with) teachers around the world. He is a faculty member on the MATESOL at The New School, New York. Jeremy is also co-author of Jetstream, a new six-level, general English integrated skills course published by Helling Languages and distributed in the USA and Canada by English Central.

You are best known as a methodology writer. What attracted you to the Jetstream project?

I was interested to see what coursebooks could offer in the modern age – and I was very keen to work with Jane Revell and the Helbling team.

Because there are many general English coursebooks on the market, it is difficult for a new series to set itself apart from others. The unit themes, for example, are pretty much the same across the board (sports, dating, the environment, family, etc.). Jetstream claims to have interesting and motivating content – how did you and your fellow authors accomplish this?

Jetstream not only deals with some topics that aren’t sometimes touched on (like the senses, immigration, ideas of beauty and war, for example), but it also approaches them somewhat differently. For example in the sport unit (yes, that’s a recurring unit topic we know!) students have to try and come up with a definition of what a sport is, learn about a prize-winning male synchronised swimming team (which started out when a group of nearly middle-aged men suffering from ennui thought it might be fun), discover Ulama (an ancient ball game still played in parts of Mexico), and probe the attractions (or otherwise) of mud running – and laugh along with someone’s experience of it.

But above all, with everything from ‘You first’ sections, presentations, discussions etc, Jetstream is a course about and for students. It is what they bring to the course (and the classroom) that counts and Jetstream continually emphasises and encourages this. Our aim is to open the book(s) out and not keep students trapped between the covers, using the book(s) instead as a window out to the world.

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There are regular thinking and memory activities throughout Jetstream. What is the rationale behind this feature?

We believe profoundly that when students are actively engaged in what they are doing (thinking about it) they learn more effectively and enthusiastically. This kind of cognitive engagement is a vital ingredient in language learning, it seems to us. And what IS certain is that we remember things better when we have had to engage with them in a thoughtful way. Older teachers will remember Earl Stevick’s pivotal book Memory, Meaning and Method. Our approach – to make students think about meaning and language construction so that they remember what they have done – is a direct descendant of that kind of revolutionary (for its time) thinking. To be a good language learner you need to develop a good memory!

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Video is also a central feature of the series. Can you explain how it is used?

Almost anyone, nowadays, can film something on their smartphone and then upload what they have done to YouTube or a social media site. It would be foolish to ignore this – and indeed the whole process of doing the same in English has some real advantages. Not only does it engage students cognitively and emotionally, it also provokes memorisation (see above)! But it’s more than that: when students are going to do something in English on film, experience tells us that they pay more attention to how well they are using English than at almost any other time. And then, of course, there are the videos already ‘out there’. A modern course book, when discussing a singer or news event, for example, can’t keep students ‘imprisoned’ in the book – but instead has to encourage them to find videos themselves to back up what they have been discussing and learning.

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Some teachers are very much in love with the internet to the extent that they feel they no longer need coursebooks. What would you say to this?

We live in an internet age, but in our opinion reports of the death of books have been premature and, we think, plain wrong! Coursebooks provide a solid base for use at any time and any place. Their batteries don’t run out. There are no connection problems, and they can be used in just about any conditions. More importantly, as current research is showing, people are going back to books because they LIKE them! However – and this is a fundamental principle in Jeststream – books alone are not at all appropriate in a digital age. That’s why we encourage students to ‘explore online’ and why the Jetstream ‘package’ has cyber homework and all sorts of other online backup material and activities. Of course online material can be attractive and dynamic, but with  successful and appropriate design of the kind that Helbling provides books can provide profound satisfaction for both students and teachers. If users think, as we do, that Jetstream feels good, then that is the best answer as to why books still work!

 

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March 5: LA Regional CATESOL Conference

CATESOL LA Regional Presents: “Teach Locally, Think Globally” with Plenary Speaker Marianne Celce-Murcia.

8 a.m.-5 p.m. on Saturday, March 5, 2016
California State Polytechnic University, Pomona
3801 W. Temple Ave., Pomona, CA 91768

Please come by our booth and say hi to Carrie… not only is she a great lady to talk books with, but she also has some Mind Series Board Games to hand around. Plus, she will have our 2016 catalog with her – which is hot off the press

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Teachers at the Heart Webinar on March 30th

teachersattheheart

This is the first of Macmillan Education’s new ‘teachers at the heart’ webinars focused on the professional and personal development of teachers. Ahead of major conferences including IATEFL 2016, Macmillan Education expert Kirsten Holt will present ideas and techniques to help you make the most out of your professional networking opportunities. There first session will be at 09:00 and then repeated at 14:00 (UK time). Both sessions will last around an hour with the opportunity for questions at the end. Certificates can be downloaded near the end of the webinar.

Register for session 1

Register for session 2

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Webinar on March 23rd: Knowing your Customers and Clients

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Richard Nicholas presents Knowing your Customers and Clients on March 23rd as part of the Delta Teacher Webinar series.

In the global business world, clients and customers come in all shapes and sizes and being able to explain in English who they are as well as being able to use the correct language to identify them can make a big difference to the way you work, think and do business. This webinar will look at issues of identity and identification as well the language that goes with it. In it, I will explain how you can give your students the tools and lexical ability to do this following a task-based approach.

Richard Nicholas teachers Business and General English at the University of Bocconi and the British Council in Milan. He has taught in Indonesia, Mexico, Taiwan and Italy and is co-author of Heads Up: Spoken English for business by Delta Publishing.

Sign up here.

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Webinar on March 9th: Leading People Internationally

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Delta Publishing continues its series of free teacher development webinars on March 9th with Steve Flinders presenting Leading People Internationally.

In this 30 minute webinar, Steve Flinders will present the York Associates model for Developing People Internationally – ‘the virtuous circle’ – which can be used for the development of any team and which also serves as the organising principle for Leading People, Steve’s title in the International Management English series published jointly by Delta and York Associates which was shortlisted for an ELTON in 2014.  The model can be applied by trainers as professionals in their own work environments, in the Business English classroom, and in the management training seminar; and will give ideas for actions and activities for each of these.

Steve Flinders is a freelance trainer, writer, consultant and coach, based in Malta, who helps people develop their communication and leadership skills for working internationally. Steve is author of Delta Publishing’s Leading People from the International Management English series.

Register for the webinar

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Pearson Cuts 10% of its Workforce

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Pearson has long held the position of largest educational publisher. However, times have been tough for publishers for the recent past and Pearson has not been immune. Last year, it sold off its stake in the Financial Times and The Economist and decided to focus on educational publishing. Late January, Pearson announced that it would cut 10% of its workforce as its newest measure to retain investor confidence despite sharp profit losses predicted for 2015 and 2016. A change of focus in 2013 on digital publishing was supposed to lead to profits by 2015… the new restructuring highlights that changes over the past few years have consistently failed to turn the publishing giant back onto the road of profit and stability.

Read more.

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Language Robots Helping Syrian Refugees

L2TOR

The L2TOR (pronounced “el tutor”) project, which involves developing child-friendly social robots to tutor young children in  second language learning, is exciting enough to begin with. However, with the current Syrian Refugee crisis in mind, L2TOR gains another interesting dimention. The L2TOR project is being run out of Bielefeld University in Germany and they are currently using their robots to teach Syrian refugee children. Educator’s hearts can warm otherwise, too, as the English Language departments of universities in a number of countries are devising language programs to assist Syrian refugees.

Read more in the EL Gazette

Read more abou the L2TOR project