There is more than one Trump who takes themselves too seriously.
A private language school in Croatia recently ran ads on five billboards. The billboards featured a large photo of melania Trump standing in front of an American flag with the caption “Just imagine how far you can go with a little bit of English.” The first lady took this as a slight and the school was threatened to take the billboards down or face legal action. The school seemed quite surprised and said their intention had been to present her as a role model.