We recently blogged about how Pearson, the international educatioal publishing giant, has announced a 10% cut to its workforce to deal with sumping sales and profits. For a number of years, Pearson seems to have sticking their toes in different waters in an effort to find some other means of staying afloat.
A recent and unique experiment is in the form of an agreement with the Cincinnati State and Technical College. The college has been suffering from falling registration for several years. Under this new agreement, Pearson will take over all marketing, recruiting and student services. The agreement is until 2026 and will cost the college over half a million dollars a year. Pearson has apparently been a content provider for Cincinnati State (and many other post-secondary institutions) for years now, but this agreement is new and – so far – unique.
We have to wonder….
Read more on Inside Higher Education.