Career Paths: Sales and Marketing

$16.95$50.95

SKU: N/A Category:

Publisher: Express Publishing

Authors: Virginia Evans, Jenny Dooley, Craig Vickers

Levels: CEF A1 – B1

Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.

The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.

Teacher’s Pack contains:

Student’s Book

Teacher’s Guide

Audio CDs

Cross-Platform Application

Features

  • A variety of realistic reading passages
  • Career-specific dialogues
  • 45 reading and listening comprehension checks
  • Over 400 vocabulary terms and phrases
  • Guided speaking and writing exercises
  • Complete glossary of terms and phrases